Noel Capon

Noel Capon is a distinguished member of the Marketing IMPACT Council™ Advisory Board.

Professor Capon received his BSc and PhD in chemistry from the University College, London University; Dip BA from Manchester Business School; MBA from Harvard Business School; and PhD from Columbia Business School.

He previously held faculty positions at UCLA and Harvard Business School before joining Columbia in 1979. He served as Chair of the Marketing Divisions at both UCLA and Columbia and is currently R.C. Kopf Professor of International Marketing at Columbia. He has been visiting professor at INSEAD (France), Hong Kong University of Science and Technology (HKUST), and the China Europe International Business School (CEIBS), Shanghai, PRC.

Professor Capon teaches marketing, and sales and strategic account management courses to MBA and EMBA students at Columbia.  In addition, he has taught at many educational institutions as a visiting professor. He also contributes to Columbia Business School's Executive Education and has designed, directed, and taught in a wide variety of marketing, sales management, and strategic and global account management programs. He also designs, directs and teaches in numerous custom programs for major corporations globally. Professor Capon co-founded The Chief Sales Executive Forum, now in its 14th year and is a member of the Board of Directors of the Strategic Account Management Association (SAMA).

Professor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —The Front-Line Sales Manager-Field General, Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin Marketer. His textbooks, Managing Marketing in the 21st Century and Capon's Marketing Framework (and their corresponding Student Study Guides) printed books and downloadable PDFs, address the high cost of college textbooks and are available for reading online on a pay-what-it’s-worth basis.
Professor Capon received the Columbia Business School GBA award for outstanding teaching, as well as the Chazen International Innovation Prize. He has taught in many countries and held visiting professor appointments in France, Great Britain, Hong Kong, and the People's Republic of China.
Professor Capon is also the founder and Chairman of Wessex Press (formerly Axcess Capon). In the early 2000s, Professor Capon recognized a serious issue regarding the price of textbooks for college/graduate students. Many students could not afford to purchase textbooks, and some faculty began teaching without textbooks. Regardless of cause, classroom participation suffered, and student learning declined. Wessex Press started as a means for Professor Capon to make his work in marketing available to a global audience. Wessex has since expanded into sales and account management, and many other disciplines. 

To learn more about Professor Capon's work and research from the Columbia University website, click HERE.

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