John Greco

John Greco is an award-winning CEO and recognized thought leader in all aspects of
value creation for both for-profits and nonprofits.
He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco
Associates (GA) and the Marketing IMPACT Council™ (Council).
GA is a strategic business advisor and an integrated solutions provider. With its
strategic partners, GA offers to both the for-profit and nonprofit segments a wide
range of perspective and resources, in such areas as strategic planning; business
development, both organic and M&A advisory support, including extensive private
equity firm relationships; innovation and change leadership, talent management, and
education and professional development; integrated omnichannel marketing; market
research, intelligence, and data analytics; telehealth and other strategic healthcare
programs; and affinity, loyalty, rewards programs. Through GA, John serves as Senior
Executive Advisor to and chairs the advisory board of CommunicationsMatch™, which
provides powerful agency search, consulting and engagement tools and resources
that help companies find communicators that match specific needs, save time, and
improve agency search outcomes. He is also Chair of the advisory board of WeCare4®
(, a new community, platform, and portfolio of resources
for caregivers (family/friend and professional) and the entire ecosystem that supports them,
focused on caregivers of the aging, while also serving caregivers of adults and children
with special needs. Helping Those Who Care For Others™.
GA’s healthcare industry experience has included work with the American Medical
Association (AMA), the American Dental Association (ADA), the American College of
Cardiology (ACC), the American College of Chest Physicians (CHEST), Dr Connection
Benefits (DrCB), MDLIVE, InteHealth, N-Squared Technology Partners, IBM Watson
and IBM’s Healthcare Solutions and Services teams, the United Nations Health Data
task force, Patient Privacy Rights (PPR), and the Delaware Health Information Network
(DHIN), among others.
The Council is a new model of engagement with a focus on what John defines as
“Big M” Marketing™. “Big M” Marketing involves everyone in the C-suite and all
those in other positions who are significant stakeholders in their organization’s
marketing processes. It covers everything from the highest level of business strategy
to all aspects of execution. “Big M” Marketing and its IMPACT are NOT just relevant to
the CMO.

Council members learn how to maximize VALUE through the tenets of what John calls
the “Big M” VALUE Equation™. Vision, Alignment, Leadership, Understanding, and
Execution are the cornerstones of creating and maximizing VALUE for all
stakeholders. The Council proactively empowers its members in 6 key areas: Change
Leadership, Education and Professional Development, Research and Market
Intelligence, Market Making and Networking, Brand and Reputation Management, as
well as Advocacy and Public Policy. The Council is channel agnostic, technology
neutral, and data driven.
Founded to fill critical gaps, the Council provides the opportunity, forum, and
structure for members to “connect the dots,” break down silos, and better
understand, leverage, and maximize the IMPACT of the continuously evolving and
expanding suite of resources available to them. Membership categories with for-profit
and nonprofit rate structures are available and include company and individual
memberships for C-suite leaders and their teams as well as individual contributors
and students. The Council will also facilitate member-led special interest groups
including healthcare, financial services, retail, and charitable nonprofits, among
Previously, John served as President and CEO of the Direct Marketing Association (DMA)
where among his many responsibilities and accomplishments his leadership in the areas
of privacy and data security was critical to the organization and its members both from
the advocacy/public policy perspective as well as in terms of leveraging best practices in
consumer choice and control across all marketing channels. Whether regarding opt-in
vs. opt-out policies or the formation of the self-regulatory Digital Advertising Alliance in
collaboration with the Interactive Advertising Bureau (IAB) and the Electronic Retailing
Association (ERA), which resulted in the consumer focused AdChoice icon for digital
advertising, he consistently led with his vision for any use of consumer data being tied
to the win-win proposition of relevance, responsibility, and results for all parties.
Beginning his career at RCA as a design engineer and product manager, John then joined
AT&T in its renowned Leadership Continuity Program where he held a broad range of
marketing, sales, technology, and business development leadership positions. His AT&T
career culminated as the Director of their Malcolm Baldrige National Quality Award
winning Consumer Laboratory, the Marketing Sciences Center of Excellence at AT&T Bell
Laboratories. Then at RR Donnelley (RRD), he was Senior Vice President of marketing,
technology, and business development for RRD Financial Services business unit and a
corporate officer. He also launched RRD's multichannel healthcare and financial Benefits
Communications Services (BCS) business group and served as a board member of
MedAccess Corporation, a healthcare and wellness information and transaction online
portal business in which the BCS group had a majority equity position and for which
John played a key role in the diligence process. John then served as President and CEO
of the Yellow Pages Publishers Association (which was rebranded as the Local Search
Association) prior to his roles at the DMA and Greco Enterprises.

John served on the boards of the Ad Council, Advertising Week, ProLiteracy Worldwide,
Literacy Volunteers of America, Alliance for Learning, and Interclass; as well as on the
advisory boards of Brilig, an online data exchange acquired by Merkle; Personify, an
association and donor management system provider; Opentopic, an IBM Watson
artificial intelligence business partner with a special focus on collaboration with IBM’s
Healthcare Solutions and Services teams; Blue Sky eLearn, a learning and virtual event
service provider with a strong presence in the pharmaceutical industry; Patient Privacy
Rights, a nonprofit with a mission to restore patient control over personal health
information; and the United Nations Health Data task force. John also served on the
Council of Better Business Bureaus’ National Advertising Review Council (NARC) and the
U.S. Chamber of Commerce Association Committee of 100. John was a trustee of
Monmouth University where he was Chairman of the Admissions and Enrollment
Committee and a member of the Executive, Advancement, Athletics, and Presidential
Search Committees.
He has an MBA from Columbia University and a Bachelor of Science in Electronic
Engineering from Monmouth University, both with honors.

The VALUE Equation™



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