John Greco is an award-winning CEO and recognized thought leader in value creation with expertise in strategic planning and business development for both for-profits and nonprofits.
He is Cofounder, Chairman and CEO of Greco Enterprises, LLC, which includes Greco Associates (GA) and the Marketing IMPACT Council™ (“Council”).
GA is a strategic business advisor and an integrated solutions provider. With its strategic partners, GA offers to both the for-profit and nonprofit segments a wide range of perspective and resources, in such areas as strategic planning; business development, both organic and M&A advisory support, including extensive private equity firm relationships; innovation and change leadership, talent management, and education and professional development; integrated omnichannel marketing; market research, intelligence, and data analytics; telehealth and other strategic healthcare programs; and affinity, loyalty, rewards programs. Through GA, John also serves as Senior Executive Advisor to CommunicationsMatch™.
The Council fills critical gaps and provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations. It is a new model of engagement with a focus on “Big M” Marketing™. Big “M” Marketing involves everyone in the C-suite and other positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution. It is channel agnostic, technology neutral, and data driven.
Previously, John served as President and CEO of the Direct Marketing Association (DMA) where his leadership in the areas of privacy and data security was critical to the organization and its members both from the advocacy/public policy perspective as well as in terms of leveraging best practices in consumer choice and control across all marketing channels.
Beginning his career at RCA as a design engineer and product manager, John then joined AT&T in its renowned Leadership Continuity Program where he held a broad range of marketing, sales, technology, and business development leadership positions. His AT&T career culminated as the Director of their Malcolm Baldrige National Quality Award winning Consumer Laboratory, the Marketing Sciences Center of Excellence at AT&T Bell Laboratories. Then at RR Donnelley (RRD), he was Senior Vice President of marketing, technology, and business development for RRD Financial Services Business unit and a corporate officer. John then served as President and CEO of the Yellow Pages Publishers Association, which was rebranded as the Local Search Association.
John served on the boards of the Ad Council, Advertising Week, ProLiteracy Worldwide, Literacy Volunteers of America, Alliance for Learning, and Interclass; as well as on the advisory boards of Brilig, an online data exchange acquired by Merkle; Personify, an association and donor management system provider; Opentopic, an IBM Watson artificial intelligence business partner; Blue Sky eLearn, a learning and virtual event service provider; Patient Privacy Rights, a nonprofit with a mission to restore patient control over personal health information; and the United Nations’ Health Data task force. John also served on the Council of Better Business Bureaus’ National Advertising Review Council (NARC) and the U.S. Chamber of Commerce Association Committee of 100. John was a trustee of Monmouth University where he was Chairman of the Admissions and Enrollment Committee and a member of the Executive, Advancement, Athletics, and Presidential Search Committees.
He holds an MBA from Columbia University and a Bachelor of Science in Electronic Engineering from Monmouth University, both with honors.