John Greco is an award-winning marketing, business development, and trade association executive. He is recognized as a thought leader in value creation at the intersection of marketing, technology, and business development; and nonprofit, association, and federation management. John is the founding member, owner, and Chairman of the Marketing IMPACT™ Council™ executed in partnership with the C-Suite Network™.
John is also Managing Director of Social Prospectors, which fosters customer engagement, prospecting, and acquisition by optimizing the direct response potential of social media and linking social media with other channels.
John is also cofounder of Greco Associates (GA) where he is Chairman and CEO. GA is an integrated solutions provider and with its strategic partners offers a wide range of products and services to both the for-profit and nonprofit segments including: integrated omni-channel marketing including extensive relationships with the digital marketing agency community; market research, intelligence, and data analytics; business development including extensive private equity firm relationships; talent management; affinity, loyalty, rewards programs; and telehealth/telemedicine, strategic healthcare, and other benefit programs.
John previously served as President and CEO of the Direct Marketing Association (DMA) where his leadership in the areas of privacy and data security was critical to the organization and its members both from the advocacy/public policy perspective as well as in terms of leveraging best practices in consumer choice and control across all marketing channels.
Beginning his career at RCA as a design engineer and product manager, John then joined AT&T in its renowned Leadership Continuity Program where he held a broad range of marketing, sales, technology, and business development leadership positions. His AT&T career culminated as the Director of their Malcolm Baldrige National Quality Award winning Consumer Laboratory, the Marketing Sciences Center of Excellence at AT&T Bell Laboratories. Then at RR Donnelley (RRD), he was Senior Vice President of marketing, technology, and business development for Donnelley’s Financial Services Business unit. John then served as President and CEO of the Yellow Pages Publishers Association, which was rebranded as the Local Search Association.
John served on the boards of the Ad Council, Advertising Week, ProLiteracy Worldwide, Literacy Volunteers of America, Alliance for Learning, and Interclass as well as on the advisory boards of Brilig, an online data exchange acquired by Merkle and then Personify, an association and donor management system provider. John also served on the Council of Better Business Bureaus’ National Advertising Review Council (NARC) and the U.S. Chamber of Commerce Association Committee of 100. John was a trustee of Monmouth University where he was Chairman of the Admissions and Enrollment Committee and a member of the Executive, Advancement, Athletics, and Presidential Search Committees.
John currently serves as a Senior Advisor to Opentopic, an IBM Watson artificial intelligence business partner; the advisory board of Blue Sky eLearn, which provides a full range of learning and virtual event services; the advisory board of Patient Privacy Rights, a nonprofit organization whose mission is to restore patient control over personal health information; and the United Nations’ Health Data task force. He holds an MBA from Columbia University and a Bachelor of Science in Electronic Engineering from Monmouth University both with honors.