Nicknamed “Miss Question” by her business school classmates, Leslie Zane’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. Working in brand management for blue chip companies, Zane found success to be remarkably “hit or miss.” So she struck out on her own and founded Triggers® to help companies create consistent success.
Over the past 25 years, the company has developed a proven track record in significantly accelerating revenue growth through its unique expertise in changing instinctive brand purchase. Leslie has been published in Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, Baron’s, Mediapost, CMO.com, she’s a TEDx speaker and countless more. She received her BA from Yale University and her MBA from Harvard Business School.