Brand & Reputation Management

Nothing is more valuable than our Brand and Reputation. Yet in many ways, nothing can be more difficult to solidify or more fragile, easily tarnished, or misunderstood. Then there is also the challenge of effectively rebranding, if and when such a strategic repositioning is required.
We also help our members answer this key question: If you had one more dollar to invest, how would you do so to create the GREATEST SUSTAINABLE IMPACT on the value of your entity and brand? While the answer will differ for each entity, and objective process of getting to that answer should not.
The Council brings together a wide range of experience, expertise, and academic resources to provide our members with timely and relevant content, consulting, and other support resources in this critical area including:

  • Extensive Brand and Reputation Management experience of its founders and advisory board members who currently and/or have previously held key positions with companies and organizations both large and small
  • Expertise of Council strategic partners in this area, e.g., CommunicationsMatch™ as well as the direct experience of Greco Associates. CommunicationsMatch™ is a world-class agency, consultant and freelancer search, hiring and services marketplace with already 6,000 communications and marketing agencies and professionals, on which 50,000 agency/professional searches have been conducted to-date. Council members receive special pricing on CommunicationsMatch™ and identification as a Council member in searches on that platform.
  • Academic Partners at Columbia University Business School, NYU, Harvard, Wharton, Lancaster University-UK, Saint Joseph’s, and others under development 

Visit our events calendar often for programming relevant to this topic throughout the year.
Don’t hesitate to contact us at any time at to discuss your specific needs in this area.

The VALUE Equation™



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