Carol Greco is a senior level business professional with expertise in strategic planning, business development, competitive assessment, marketing/sales management, as well as executive search and organizational design.
She is founder and CEO of WeCare4 ™, initially focused on building a community of caregivers for the aging, then extending to other segments. Its mission is to: (1) help those who are caring for the aging whether they are family members, friends, or professionals providing care at home or in institutional settings; (2) build a community of and for these caregivers where they can learn about and share their experiences in helping the people that they serve; (3) extend this community to organizations that interact with, provide products and services to, and/or are interested in helping caregivers provide the best possible service to their loved ones and/or patients; and (4) provide the most relevant news, information, resources, products, and services that assist caregivers with every aspect of day-to-day life management. Launching in 1Q2020, WeCare4 evolved out of Carol’s innovative childcare and eldercare provider placement/consulting company, Family Care Necessities. As a recognized leader in the field of childcare and eldercare, Carol was selected as a childcare industry expert for a segment of the “Oprah” Winfrey show. She also published a book, Oh No! We Need a Nanny!, a complete guide for families who are looking for childcare.
Carol is cofounder, President and COO of Greco Enterprises, LLC which includes Greco Associates (GA) and the Marketing IMPACT Council™ (Council).
GA is a strategic business advisor and an integrated solutions provider. With its strategic partners, GA offers to both the for-profit and nonprofit segments a wide range of perspective and resources, in such areas as strategic planning; business development, both organic and M&A advisory support, including extensive private equity firm relationships; innovation and change leadership, talent management, and education and professional development; integrated omnichannel marketing; market research, intelligence, and data analytics; telehealth and other strategic healthcare programs; and affinity, loyalty, rewards programs. She leads the talent management portion of GA, and has performed business as well as individual needs assessment, recruiting, and staffing in the for-profit and nonprofit sectors, independently, as well as with Futurestep, a Korn/Ferry International company.
The Council fills critical gaps and provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of marketing resources in the overall strategic positioning of their for-profit and nonprofit organizations. It is a new model of engagement with a focus on “Big M” Marketing™. Big “M” Marketing involves everyone in the C-suite and other positions who are significant stakeholders in their organization’s marketing processes. It covers everything from the highest level of business strategy to all aspects of execution. It is channel agnostic, technology neutral, and data driven.
Carol sits on the board of advisors of Rose Group Int’l™, a consultancy, which through their proprietary iX Leadership™ framework specializes in addressing the challenges around teamwork, productivity, time management, alignment, and retention, so leaders can better harness the energy of their people to achieve aspirational and transformative goals.
Previously, she held domestic and international telecommunications positions with both AT&T and ITT in competitive assessment, business development, mergers and acquisitions, marketing, sales, staffing, and industry regulation. Carol was also a member of AT&T’s renowned Leadership Continuity Program.
Carol has an MBA in Marketing with honors, New York University and BA in Economics and valedictorian, Iona College.