Make An Impact
Founded to fill critical gaps, the Marketing IMPACT Council™ provides the opportunity, forum, and structure for executives and their teams to “connect the dots,” break down silos, and better understand, leverage, and maximize the impact of the continuously evolving and expanding suite of resources available to them in the overall strategic positioning of their for-profit and nonprofit organizations. The Council is a new model of engagement with a focus on what we call "Big M" Marketing™ and The VALUE Equation™.
“Big M” Marketing™ involves the CEO, everyone in the C-suite, and all those in other positions who are significant stakeholders in their organization’s marketing processes at every level. It covers everything from the highest level of business strategy to all aspects of execution. “Big M” Marketing™ and its IMPACT are NOT just relevant to the CMO. The Council brings together all organization leaders to leverage “Big M” Marketing™ while facilitating trigger levers of growth, development, and networking.
The VALUE Equation™ addresses all aspects of an organization's Vision, Alignment, Leadereship, Understanding, and Execution.